PPC, which stands for Pay Per Click, is an online advertising model used on both search engines and other websites. With PPC, advertisers pay each time a user clicks on one of their online ads, but you control how much you pay for each click and allocate your own budget for each day, week or month.
Why you need Wise Panda Media to manage your PPC campaigns
- Wise Panda’s PPC experts have decades of experience between them to provide your business with the very best strategies, insights and reports.
- No job is too big or too small for Wise Panda, taking your website to the next level is as important to us as it is to you.
- Our broad client portfolio ranges from global online sportsbooks and casinos to luxury hotels – we know how to adapt to each and every business out there.
- Full discloser. Wise Panda is completely transparent with its clients throughout the whole process, not just in the monthly reports.
You can find countless PPC platforms out there all claiming to be the best, but the most popular is Google Ads – formerly known as Google AdWords – which is split up into five sections: paid search, shopping, display, remarketing, and YouTube.
- Paid Search marketing offers businesses the chance to advertise within the sponsored listings section of a search engine, appearing when users run a search query.
- Shopping marketing also appears in the sponsored listings section of a search engine, but, unlike Paid Search, is accompanied with a product image and price. Paid Search is just text ads.
- Display advertising, sometimes known as banner ads, tracks a user’s behaviour to make sure the right ad is used on third party webpages.
- Remarketing, also known as retargeting, allows businesses to target past site visitors who are already familiar with your product – the perfect method to convert window shoppers into customers.
- YouTube advertising allows businesses to reach potential customers with in-stream and in-display ads and can also appear in YouTube’s search results.
All of these channels are managed on the same Pay-Per-Click model.
It’s not just Google that facilitates PPC advertising; all big players like Bing, LinkedIn, Facebook, Instagram, and Twitter offer their own way of promoting your brand. And here at Wise Panda Media, we manage PPC campaigns across all these platforms.
